In iTunes, there was a clever software and a function which is that you buy notes, texts, photographs and memories – that allows those old vinyls Mr. Jobs pointed to the ground.
Oh, and do not forget to 30,000 tonnes.
But most of the press, analysts and guests will find really the rock star of Apple on its first major appearance after a medical leave of absence to make Mr. Jobs for pancreatic cancer treatment in 2004.
The hype and guess second in advance, had a fever, but there was little doubt he had to turn to how the market reacts in the past for a sense of having the runny nose.
And they keep us long in suspense, taking over from the beginning. Mr. Jobs fought his emotions when he talked about his liver transplant and said he was standing in the position we died by the generosity of one of the 20 persons in a car accident.
Although he was soon to the point, there were lots of whiz bang flash, but not much. Since the iPod is now nine years is perhaps understandable. After all, what can Apple do with him? Take a cup of tea?
Accompanying these iterative improvements was a variety of statistics: iTunes 100 million registered users, 220 million iPods sold 8.5 billion songs sold, 1.8 billion downloads App.
But nothing really the most important news: Steve Jobs was injured again in front of the stage and run the show.
Remember, this is a man who could afford to put his feet and take the stress of running a business of several billion dollars, but said: “I’m back Apple and love it every day.”
Although this may be reason enough, the pressure is on. Analysts I spoke to who were the product announcements and hopes that the famous “Apple Tablet” will appear in the new year and set fire to the heather disappointed.
Meanwhile, Apple’s chief guard against prying eyes of us in the media. Whenever I or any other journalist has a camera in the direction of Mr. Jobs to get more “intimate” snap-post show chat with the chief executives and guests, a beefy man in a black T-shirt would happen ” “to block the shot.